By Sanjeevv K Somanath
Happiness Coach coach
Sales Coach
The Chakravyuh of Sales!
Every sales person goes through this but few reach the centre of it.
For those who don't know what a Vyuha is, it's battle formation. The Chakavyuh is the spinning wheel formation.
But in Sales world, the Vyuh is every prospect account we are targeting. With seven layers, to reach the core means to go through these seven layers. For us Sales professionals, it means having to conquer the seven layers of:
? Prospecting and Qualifying
? Pre Approach
? Approach
? Presentation
? Handling Objections
? Closing
? Follow up
These layers keep moving always. Some in your favour. Some against.
Like the clockwise and anto clockwise motion of the Chakravyuh.
We keep moving. Fighting. Exhausting ourselves, till we reach the centre point - the Customer!
But unlike the battle formation, we don't leave once we are there. A sales person pitches camp in the centre and keeps moving and spinning alongwith the Vyuh - the client organization.
Becoming a cog in the wheel. Part of the Vyuh.
Now that's Sales!
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